As a business or brand on Facebook, have you tried Fb ads marketing? It is the easiest way to make your business or product known as the platform and get more clients or customers. Fb ads are very easy to set up. As long as you have the right goal in mind for the brand or business that you are advertising. So now, if you wish to learn, pay attention and read on.
Fb Ads Marketing
Fb Ads marketing is the means of creating your advert for the products or services you offer. It is a means of showcasing your products on the platform to get interact products and eventually make a purchase or inquiry. In this article, we’ll walk through everything you would what to know about Fb ads and how you can create your own ad. To use this feature, you must have a Facebook account or you can easily create a new.
Facebook is the best platform to sell your brand or products to reach out to the ideal client that you want for the product. With the ads, you can target the specific users’ segments that are interested in the products or brand that is offered by you or team. With the Fb ads marketing platform, you get more audience to your site and more sales for the products.
Types of Fb Ad formats
There are different types of Fb ad formats that are available on Fb for you to use. Ads format simply means the way your advert looks creatively; it can be an image or a video clip. There are various types to select from. Below are some of the formats you can use;
- Photo Ads.
- Video Ads.
- Carousel Ads.
- Dynamic Ads.
- Messenger Ads.
- Slideshow Ads.
- Collection Ads.
- Instant Experience Ads.
- Lead Ads.
- Facebook Story Ads.
These are some of the ad formats that you can use to create your Fb ads to reach your targeted clients or audience.
How to Target Fb Ads
Targeting Fb ads is very easy and fast to set up. When targeting, you should consider the location, age, gender or the customers, relationship with customers, languages. Also their educational standards or background and workplace. These are the things you need to consider before deciding to create your advert.
Facebook Ad Account Create
You would need to have an ad account before you can create your ad campaign on the platform. Creating one is very easy and fast, you can simply skip these steps if you already have an account. If not, follow the guides below;
- Go to your page Business Manager and then hit on “Account” and click on “Ad accounts” > then Add.
- Type in the details on the form displayed the Ad name, advertising on behalf of, Time zone, Currency you are using and your payment method on the text box.
- Hit on Create ad account.
The ad account will be created, add and assign four people to each post or role.
Fb Ads Marketing Objectives
Fb offers users some marketing objectives depending on what they want the ad to achieve or accomplish. Here is you can align the business goals or objectives;
- Brand awareness.
- App Installs.
- Video Views.
- Lead Generation.
- Catalog Sales.
- Store Visits.
When choosing the objectives, choose them based on the goals you have for the ad.
How to Create Fb Ad
Creating Fb ads can be a bit sophisticated but it is worth the stress with fast and effective results. Follow the simple guidelines below to create;
- Start by choosing the Ads objective.
- Name the Fb Ad Campaign.
- Target the Audience you wish to reach.
- Choose the placement (places you want the ads to appear).
- Set up the budget and schedule for the campaign.
- Create the ad with any of the formats you want to use.
Your ad campaign would be made visible or viewable once it has been reviewed by Facebook.